Marketing: Expectations vs Reality in relation to copywriting and content

Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for…

How To Pitch Your Guest Blog Post

Before I start I want to make one thing clear – I don’t use guest bloggers on my site. I write all the articles on Briar Copywriting. However, that’s my…

Is Your Marketing Glass Half Empty or Half Full?

Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done…

Newsletters As Relationship-building Tools

Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and…

Plain English Doesn’t Mean Dumbing Down

Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression…

Copywriter Breaks Grammar Rules

I love the English language, its intricacies, foibles and downright daftness at times. However, as a freelance copywriter, I refuse to be bound by and caught by strict grammar rules.  Some rules are meant to be broken, and I have, unashamedly,…

Copywriting That’s Different Wins Every Time

What is the biggest mistake my copywriting clients make? Asking for their content to be “just like their industry norm.” No, no, no, no, no. The whole point of your website (brochure, or whatever…

Copywriting Isn’t Just Writing

Copywriters (most of them) don’t just write. They are multitalented, creative individuals who don’t only produce superb content, but also other valuable expertise.   Let me explain.  Creativity is more than writing One of my recent projects involved working with a global…

Experienced Copywriters Need Not Apply

“Are you an experienced copywriter in our industry?” “Have you written for our type of company before?” Those are the two questions potential clients always ask.  Let me ask you something – why do I need experience…

How Empty Is Your Website Copy?

Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many…