Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…

Why Does Professional Copywriting Cost So Much?

I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I…

Writing A Sales Letter – Tips From Legendary Copywriters

Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the…

Joining The Dots Marketing

Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…

Help! I Have No Idea What To Write About

If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at…

This Is What Your Online Shopper Really Want

Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…

6 Ways To Increase The Trustability Of Your Website

  Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a…

Why Isn’t Your Content Marketing Working?

After all the pestering from your management, staff, and online gurus, you decided you needed a content marketing strategy. That’s great. The only problem is you’re not seeing the results you should (or rather…

How to Write a Sales Letter That Wins Every Time

OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula…