How to Be a Boss at Optimising Your Web Copy

I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the…

Why Copywriters Make Great Listeners

Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than…

Six Reasons Why Quality Is Important in Content Marketing

Now and then you’re going to take stock of your market position.  Why are your competitors outgunning you? Why is your website traffic…

A Quick Eight-step Guide to Help You Optimise Your Web Copy

[This article was first published in 2010. It’s been updated and adapted to help you achieve…

Top 3 Secrets to Email Marketing Conversion

[This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all…

How To Make Sure Your Content Hits The Spot

Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

COVID-19: Business Catastrophe or Business Opportunity?

The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

Freelancers Are the Nimble Fish That Keep Your Business Running

Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times…