Should You Invest in Email Marketing or Sales Letters?

Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast,…

Get More Customers by Generating More Referrals

Unless you happen to be in the enviable position of having more work than you can handle, you’re on the hunt for new customers.  The problem is attracting customers costs…

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an…

How Copywriting Works – Keeping Up With Content Demands

Keeping up with content demands is an issue all my clients face and no one more than Finastra, a global provider of financial…

How Copywriting Works – Launching a New Business

Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case…

How Copywriting Works: Internal Training Information

Rather than posting another article about the world of copywriting, I’ve decided to do something a bit different. Copywriting is more than just creating sales and marketing content. It also covers areas such as…

How Freelance Copywriters Get the Best from Their Interviewees

A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing…

Why Isn’t Your Website Converting Visitors into Customers?

Your website conversion rate is vital. Your website has one function: to sell.  I don’t want to hear ‘Our website isn’t for ecommerce, so it doesn’t have…

Direct Response Marketing – How to Create a Successful Sales Letter

Believe it or not, direct mail is still a valuable sales tool.  You would have thought,…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…