Write Your Content So It Reflects How People Buy

If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits…

Why Google+ Is Shutting Down

Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com:   During a…

Why Are Your Pay Per Click Campaigns Bombing?

Pay per click seems a great alternative to organic search marketing. For starters, get your campaign right, and your ad will appear at the top of the…

Content Marketing Doesn’t Have To Be Hard

The daily grind of creating fresh long-form content to keep your readers (and the search engines happy) is a huge task. It can, at times, feel as though you’re scaling…

Copywriting Yoga – Trying a New Perspective

    Namaste. Practising yoga helps calm body and mind; it also enables you to see new perspectives. As you flow through poses, your mind is freed from the hustle…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

11 Google Ranking Factors You Should Know About

  With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The…

Your Marketing Must Focus On One Idea Only

  “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working…

Content Creating – The Number One Mistake You’re Making

  Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why Your Copywriter Will Give You What You Ask For

  The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…