• Books on Copywriting – There Are Too Many Already

      After spending more than a decade writing content for clients worldwide and mentoring aspiring copywriters, I am often asked why I haven’t written a book. It’s true that I have a lot of experience and could talk about various aspects of content creation for hours. However, many people have already written about it. If […]

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  • Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • Building A Brand Needs Human Copywriting

    I’ve been spending a lot of time recently thinking about building a brand and the future of copywriting (and in particular, my business). The rise of AI has impacted copywriters everywhere, simply because companies think that by adding a few prompts to an AI engine they will create fabulous content that will sell their brand.  […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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  • Forget AI – Here’s Why You Need a Real Copywriter 2024

    Calling all CEOs, CMOs, and marketing managers. Does the hype of AI copywriting software tempt you? Are the promises of cheap, fast content tempting you? Well, before you hand your brand’s messaging over to a bot, this is why you need to think again. AI will never replace what a real human copywriter can do […]

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  • Content Creation – A Necessity that You Must Get Right

      Content creation is essential for all businesses. Honestly, it is. Content creation isn’t just about blogs and articles; it’s also about: Web content Brochures Emails Reports White papers Policies Internal communications I’m sure you can think of a few other things, too. What all these content forms have in common is that they’re designed […]

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  • Learn How to Write Like a Professional

    Do you want to look and sound like a professional writer? A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text that appears effortless to the reader. So, […]

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  • Why Your Marketing Content Needs Subheadings

      Marketing content is the fuel that drives the Internet. As you know, reading from a screen is difficult compared to printed text. That’s not to say that your intellect suddenly falls several points when faced with a computer screen, but that reading from a back-lit screen is tiring on your eyes, which leads to […]

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  • Why I Hate the Phrase ‘Experiential Marketing’

      Experiential marketing is the new darling of the marketing world. Agencies are popping up everywhere, promising to create experiential events to drive your customers wild. Great. Do you know what that means, though? It’s one of those vacuous terms that looks impressive on a website but has no meaning to the reader. To me, […]

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